Southwest Airline News
Southwest Airlines' success revolves around Golden Rule
Southwest Airlines President Colleen Barrett, along with the carrier's co-founder Herb Kelleher, pioneered the company's approach to customer service, which focuses on the Golden Rule "to treat people the way that you want to be treated, and pretty much everything will fall into place." That corporate culture, along with the company's policy on hedging against future oil prices, has helped Southwest remain profitable while most airlines are struggling. Knowledge@Wharton
